Bogaard Hay Company
Bogaard Hay Co., a generationally owned business in Lynden, WA, required a website to attract drivers, hay customers, and trucking clients. Collaborating with their team, I secured their domain name and created a mobile-friendly site that showcases their Northwest transportation and farm-friendly services.
Through research, I identified the domain name holder, a former employee of an internet company, and successfully regained control for the company.
I selected Nexta Rust Slab, an Adobe Typekit font, for titles to convey a bold, edgy Western style while maintaining high legibility. The company’s recently redesigned logo inspired the site’s dark blue and grey color scheme. On the homepage, I adjusted the vibrant field background image to a sepia tone to enhance text and imagery visibility. Similarly, the footer features a black-and-white photo with a brown tint overlay for a cohesive effect.
The site maintains a simple structure, with a services drop-down menu linking to sections on a single page. Each section includes an animation, an image, and unique text. Potential applicants can submit applications through an online form.