Is your site visually appealing?
If your site utilizes all the above along with captivating graphics and imagery, you’ll have a better chance at your visitor staying on your site longer and potentially becoming a customer.
One thing you want to make sure of is that you have permission or the license to use images. Any image found by ‘googling’ is subject to copyright. There are free images available at sites such as pixabay, pexels, and unspalsh. Those sites rely on advertising by paid platforms such as Shutterstock, which will offer more specific imagery. You many need to create an account to use their images.
There are so many ‘shiny and new’ elements available for websites such as animations, parallax, and color changes, but just because something is available doesn’t mean it needs to be used. Go easy on the animations. Don’t bury too much info in a huge slider – research shows that most people don’t engage with them, and they can take a long time to load. It’s a balance! Aesthetics and practicality.
If you have a style guide, make sure your site conforms so that branding is consistent across your marketing platforms. Use one to three fonts and colors. There are many sites out there to help you choose a color palette, and your web designer will also help create something beautiful from your imagery, or help you select some. Fonts.google.com may not have the exact fonts you used on your business card, but there should be something close. Installing your own web fonts is possible, and can set your site apart from the crowd. Just make sure to have a backup font available!