Artificial Intelligence is advancing and transforming the way businesses function. From automating routine tasks to identifying patterns and predicting outcomes, AI tools are becoming increasingly popular among businesses of all sizes.

AI tools have great capabilities for analyzing huge amounts of data and extracting insights that can help businesses make more informed decisions. The role of AI in the corporate world is just increasing at an unprecedented rate.

Similarly, AI tools are also contributing a huge role in the graphic design industry. While we are instantly attracted to the benefits of this mind-blowing technology, we shouldn’t forget that it has some drawbacks as well. This article explores various pros and cons of using AI tools in graphic design.

Advantages of AI Tools in Graphic Design

AI has made it possible to achieve tasks in minutes that would have previously taken hours or even days. With AI tools, designers can create more unique and personalized designs, while saving time and improving efficiency. This section highlights some pros of using AI tools in your design process.

1.     Quick Image Editing

AI-powered image editing and restoration tools such as Canva can help graphic designers to make quick and accurate adjustments to their designs. These tools use machine learning algorithms to analyze images, identify imperfections, and make corrective adjustments.

For example, AI-powered tools can automatically remove unwanted objects from images, enhance colors, and correct brightness and contrast levels. 47% of designers agree they spend more than 8 hours designing one deck. But the automation features of AI tools help designers save time on performing repetitive tasks, allowing them to focus on more creative aspects of the design process.

2.    Layout Optimization

Figma, Canva, Piktochart, and Adobe Sensei are some standard tools that can help in optimizing the layout designs. AI tools make it easier to analyze complex data, such as user behavior, brand guideline, and industry trends, for designs to help them create designs that are not only aesthetically pleasing but also functional and effective.

AI algorithms can suggest layout options based on the content, target audience, and design goals, allowing designers to experiment with different layouts quickly and efficiently. AI-powered tools can suggest the placement of design elements such as images, text, and graphics based on their size, shape, and position. This ensures that designs are aesthetically pleasing and balanced.

3.    Branding and Logo Design

AI tools like MidJourney, Canva, Brandmark, etc. can help designers create unique and impacted visual brand identities. With an AI logo maker tool, for example, you can generate a design that represents your industry or niche accurately and resonates with the target audience.

They also offer a range of design templates and design elements that you can use to create a professional-looking logos or branding assets.

4.    Pattern and Texture Design

Designers can input certain parameters, and AI algorithms can create textures based on those parameters, allowing designers to generate a wide variety of textures quickly. This can save designers a lot of time, as they no longer have to create textures manually. Some AI tools for this purpose include Artomatrix, Adobe Sensei, Patternodes, and

Around 41% of designers reveal that it is time-consuming and challenging to come up with unique great visuals. AI can also help designers generate randomized patterns and textures, giving them a starting point for experimentation. Designers can then tweak the parameters of the generated patterns to create variations, allowing them to quickly develop multiple designs and choose the one that works best.

Drawbacks of AI Tools in Graphic Design

As with any technology, there are potential drawbacks to using AI tools in graphic design. In this section, we will explore some of the cons of AI tools in graphic design. From limitations in customization and flexibility to the risk of bias and inaccuracy, we will take a closer look at the potential drawbacks of using AI tools in the graphic design industry.

1.     Learning Curve

Many AI tools can be complex and require a significant amount of training to use effectively. It can be a huge downside for designers who do not have enough hands-on experience with technology or don’t have the time or resources to learn how to use new software. This can be quite a challenge to overcome for a lot of professionals in various industries.

2.    Limited Customization

AI tools are trained on large datasets, which means they are limited by the data they are trained on. This can result in limitations when it comes to creating customized designs for specific clients or industries. In such cases, human designers are more equipped to understand and visualize the unique needs and preferences of the client and create a design that meets those needs.

3.    Repetitive Creativity

While AI can help generate designs quickly and efficiently, it may also lack the creativity and originality of human designers. Tools like MidJourney for instance, use algorithms that can only generate designs based on the parameters they are given and the data they have analyzed, whereas human designers can bring their creativity and intuition to the design process.

4.    Poor Flexibility

While AI tools can be highly efficient and accurate, they may not be as flexible as human designers. Designers may need to adjust and modifications to a design based on feedback from clients or changes in the design requirements. AI tools may struggle to handle these changes and may require manual intervention from a human designer.


In conclusion, while there are both pros and cons to using AI tools in graphic design, it is clear that AI is playing a significant role in the industry. The benefits of AI, such as its ability to save time and generate unique designs, cannot be ignored. However, designers need to be aware of the potential drawbacks, such as the lack of human touch and the risk of bias and inaccuracy.

Lastly, the use of AI in graphic design is here to stay, and designers who embrace this technology while also staying true to their creative instincts can produce truly innovative and visually striking designs.

Consider leveraging a trustworthy talent marketplace like Toptal to incorporate Artificial Intelligence into your next visual design project. Leading companies and start-ups engage with such platforms to find top-of-the-line freelance Graphic Designers for hire, who are proficient in utilizing AI tools to help brands communicate with their audiences and achieve business visual identity goals.