At any given point in time, there are billions of people searching for specific companies online. Most of them are likely to form an impression of a business based on its web design. According to research by Web Statistics, Designs and Trends, around 75 percent of consumers assess the credibility of a corporation based on its website. It is also one of the most important elements of a company’s visual brand identity.
If you think about it, your web page is how you introduce the business to people and spread awareness. When consumers are looking to find out more information about a company, they might be likely to go through the website. It will give them an idea of the industry, nature of work and brand values.
In order to create the right impression and convey the relevant message, it is essential for your corporate websites to have certain branding elements.
- Company Name
It is crucial for businesses to include this element in all corporate websites. Sometimes, business owners may focus on other elements of design such as large imagery or videos and neglect the name on the web page. It is important for you to feature your brand name prominently and position it with the logo or within the header image. For those who are still undecided on a logo, you should hire a designer who will design a custom branding image. While free logo design generating service may be popular, you run the risk of your logo design used by several other businesses, and therefore, not standing out.
Your logo and company title should be clearly visible to people when they visit the website for the first time. While there are businesses who choose to skip their brand name from their web designs, that happens rarely. Those corporations that have built a strong and recognizable brand identity do not need to include it if they already have a loyal consumer base.
If you take the example of Coca Cola, you can see how the company has chosen to highlight their brand name on their website. It immediately catches the eye and tells the visitor what they can expect to find further on.
Image Source: cocacola.com7
- Brand Identity Design
The next branding element on a corporate website should be its logo which is also its brand identity. This is usually featured in the top left corner, however, it can work anywhere else as well. While placing the brand logo design, you should consider various elements such as the layout, header, footer and menu.
Most designers make sure that the logo design can be easily seen and does not clash with text or images on the page. Otherwise, it might be missed or appear confusing to the viewer. With the brand identity design, you can tell people about your business and convey your brand message effectively too.
On the corporate website, it can attract more consumers and make them familiar with the company so they are able to recognize the logo anywhere.
This is actually quite a critical branding element which can help people differentiate your business from its competitors. The typography and font styles on a website needs to be distinctive and represent your company as well. You can choose modern and clean typography or script fonts for headings and titles on the page.
If you take the example of Apple’s website, you will realize how the brand has used clear typography to catch the eye of the viewer. It communicates with the visitor and engages them while also boosting brand recognition.
- Visual Design
In the end, the graphics and content of your website should reflect your brand. All the elements such as the logo, layout, brand colors and imagery need to convey the right message and highlight what makes your business unique. This is where the visual design or style comes in. The icons, text, videos or animations that you incorporate in the web design can all play a role in establishing a strong brand identity.
If you want your corporate website to attract more visitors and boost awareness, you need to focus on visual design as a separate branding element. Take a look at the website for the consulting and PR agency, PRCO. With minimalist text and large, appealing images, the visual design complements the core values of the brand.
Image Source: prco.com
The agency promises desired results for their clients and showcases their credibility by featuring clients such as Ferrari and Monte Carlo on their home page.
- Brand Colors
There is a lot of emphasis on colors and their impact on the viewer in branding. They are closely associated with the emotions of the consumer and can bring out feelings of happiness, excitement and trustworthiness. If you think about it, the color blue is known to represent professionalism and reliability which is why it can be seen within a lot of corporate websites.
Most businesses choose to opt for their brand colors in the web design which can help people recognize them easily and associate those with the company. This can strengthen your brand identity and help your web page stand out among the competitors as well.
These are some of the branding elements which are a must have for your corporate website. You should incorporate them within the web design to build your brand name and become a globally recognized business.
David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.